When buying traffic most of the companies like to talk about quantities and not about quality. The ones that do talk about quality usually refer to player value. “We did 2781 FTDs this month with average player value of $250”. New traffic is the new blood for every business and it’s the most important thing in my opinion. Without it, it’s difficult to grow your company and reach your goals (i.e KPIs). But what is the right traffic? Few questions need to be answered to solve this complex and disturbing issue. - How do you know that these 2781 will purchase again? - What is the churn rate on these customers? - How much did you pay for these new customers? - What is the life expectancy of these customers? Understand the purpose of buying traffic and your goals: 1. Cover cost (usually takes three to six months but might take longer according to your industry) 2. Make a profit (You should be able to make between five to ten time
This blog will try and give you the full picture about online marketing. My name is Bob and in the past 20 years I've worked in the online business. Now is the time to give back what I got from many friends and colleagues during these years. I'm going to write about everything you need to know about bringing traffic to your site and retaining them. I hope you enjoy this blog