When writing an email to promote a discount, update terms and conditions, or announce an important message you should follow some key points. I have two: 1. Tech side (SPF, DKIM, DMARC) 2. The HTML/Text part or content part . The tech side: In the world today when the war on spam is becoming more and more sophisticated its important to understand some configuration you need to do in order to authenticate your sender and make sure your clients receive your emails. 1. SPF Sender Policy Framework (SPF) is a simple email-validation system designed to detect email spoofing by providing a mechanism to allow receiving mail exchangers to check that incoming mail from a domain comes from a host authorized by that domain's administrators. You can read more on Wikipedia here . 2. DKIM Domain Keys Identified Mail (DKIM) is an email authentication method designed to detect email spoofing . It allows the receiver to check that an email claimed to have come from a sp
This blog will try and give you the full picture about online marketing. My name is Bob and in the past 20 years I've worked in the online business. Now is the time to give back what I got from many friends and colleagues during these years. I'm going to write about everything you need to know about bringing traffic to your site and retaining them. I hope you enjoy this blog