When it comes to purchasing a product customers will buy what they think is the best deal for them, because psychology is everything. This is why it's really important to know how your customers think. A while ago I decided to test this philosophy and offered two amazing deals for our clients to choose from: - One offer was deposit xxx and play with xxx. (for example: deposit 25 and play with 100 - 300% bonus) - Second offer was a flat percent bonus (for example 400% bonus). Even when the bonus offer was higher, more clients took the first offer, the fixed amount one. It led me to the conclusion that YOUR CUSTOMERS UNDERSTAND SIMPLICITY. If its not simple your customers won't purchase. Percentage isn't simple as a stand alone number! If you want to use percentage use it as a comparison (i.e. 30% off). Few more points we found out: 1. Clients took more offers like deposit $29 than deposit $24 offers (9 vs 4). 2. Clients spent more when the dollar sign was removed
This blog will try and give you the full picture about online marketing. My name is Bob and in the past 20 years I've worked in the online business. Now is the time to give back what I got from many friends and colleagues during these years. I'm going to write about everything you need to know about bringing traffic to your site and retaining them. I hope you enjoy this blog