On the way blog - Where you learn new things in two minutes!

Before I start this post. I would like to thank TED talks for helping me enrich my world of marketing and more. One of the best talks I ever heard was made by  Simon Sinek  and was about how great leaders inspire action. In this post I would like to emphasis the change in my approach towards contacting customers and in which way to do it. Simon presented the following diagram: We need to talk to our customers from the inside to the outside. Conveying why we do things, how we do it and at last the what we do. As Simon said, people follow the why you do it and not the what you do.  Then he spoke about the innovators and the late adapters using the following diagram: Where he brakes down your customers into groups, where the innovators pass your story along with the early adopters.  The 80/20 rule also can be adjusted according to this diagram: 1. The Innovators - 2.5% - your top VIPs 2. Early Adopters - 13.5% - 2nd level VIPs 3. Early Majority - 4

When writing an email to promote a discount, update terms and conditions, or announce an important message you should follow some key points. I have two: 1. Tech side (SPF, DKIM, DMARC) 2. The HTML/Text part or content part . The tech side: In the world today when the war on spam is becoming more and more sophisticated  its important to understand some configuration you need to do in order to authenticate your sender and make sure your clients receive your emails.  1. SPF Sender Policy Framework (SPF) is a simple email-validation system designed to detect email spoofing by providing a mechanism to allow receiving mail exchangers to check that incoming mail from a domain comes from a host authorized by that domain's administrators. You can read more on Wikipedia here .  2. DKIM Domain Keys Identified Mail (DKIM) is an email authentication method designed to detect email spoofing . It allows the receiver to check that an email claimed to have come from a sp