Simple and easy way to understand your customer's road map (also known as customer's life cycle) As you can see I separated the customer's life cycle to 4 stages. 1. when he gets to your site 2. when he signs up 3. when he makes his first purchases (retention only starts after four* purchases) 4. retention stages * you can define different quantities and also change it to days/months of activity. I just think you need to understand that most customers will purchase only once - twice with you. So you need to treat them differently and show them the way to become loyal high value customers!
This blog will try and give you the full picture about online marketing. My name is Bob and in the past 20 years I've worked in the online business. Now is the time to give back what I got from many friends and colleagues during these years. I'm going to write about everything you need to know about bringing traffic to your site and retaining them. I hope you enjoy this blog