The big picture is all about what you do for every customer in his way to becoming active and loyal VIP (Loyal customer funnel/flow). The following diagram show you the movement a customers needs to go in order to reach that goal. In my previous post I spoke about stages in customer's life cycle, now I want to show you the big picture. This diagram was built for an online gaming company 1. Every customer will come from an external campaign that will bring him to your site. 2. Then he will go through the signup process (could be 4 stages - will talk about it in a different post) 3. After that he goes into the conversion funnel - where the goal is to make him do his first purchase 4. FTD funnel is where our goal is to make the customer trust your software and make his next few deposits 5. Reactivate funnel - is where we try to activate customers that didn't purchase for a long time 6. Loyal customers flow - where you want most of your customers to be. In th
This blog will try and give you the full picture about online marketing. My name is Bob and in the past 20 years I've worked in the online business. Now is the time to give back what I got from many friends and colleagues during these years. I'm going to write about everything you need to know about bringing traffic to your site and retaining them. I hope you enjoy this blog