If you are not protecting your brand you are probably killing it, this is what my boss always told me. Before doing anything, writing a word, promoting a new discount, sending an email, sms or auto call think if it will hurt your brand's reputation or will it improve it. Its a yes or no answer, not more and not less. A few points that make your brand look transparent and trustful: 1. Clear T&C - When you change them notify your customers 2. Clear signup flow 3. Stability of your site, minimum bugs on front end. 4. If your operation is paying out customers make it clear when they will get their money and PAY THEM 5. Welcome package - should be meaningful and simple 6. Clear T&C on every offer/deal/discount you promote 7. CAN-SPAM - I will write a post about this in the future. 8. Give your address and company name on emails and promotional material 9. Way to contact your brand (phone and email) 10. Online 24/7 support (or if you don't have 24/7 support t
This blog will try and give you the full picture about online marketing. My name is Bob and in the past 20 years I've worked in the online business. Now is the time to give back what I got from many friends and colleagues during these years. I'm going to write about everything you need to know about bringing traffic to your site and retaining them. I hope you enjoy this blog