What the fuck is churn rate and why is it so important for your company? Wikipedia tells us: "Churn rate (sometimes called attrition rate), in its broadest sense, is a measure of the number of individuals or items moving out of a collective group over a specific period. It is one of two primary factors that determine the steady-state level of customers a business will support. The term is used in many contexts, but is most widely applied in business with respect to a contractual customer base. For instance, it is an important factor for any business with a subscriber-based service model, including mobile telephone networks and pay TV operators. The term is also used to refer to participant turnover in peer-to-peer networks. Churn rate is an important input into customer lifetime value modeling, and can be part of a simulator used to measure ROI using marketing mix modeling ." When you look at your churn rate you know how is your retention performing. How
This blog will try and give you the full picture about online marketing. My name is Bob and in the past 20 years I've worked in the online business. Now is the time to give back what I got from many friends and colleagues during these years. I'm going to write about everything you need to know about bringing traffic to your site and retaining them. I hope you enjoy this blog