On the way blog - Where you learn new things in two minutes!

Before I start this post. I would like to thank TED talks for helping me enrich my world of marketing and more. One of the best talks I ever heard was made by  Simon Sinek  and was about how great leaders inspire action. In this post I would like to emphasis the change in my approach towards contacting customers and in which way to do it. Simon presented the following diagram: We need to talk to our customers from the inside to the outside. Conveying why we do things, how we do it and at last the what we do. As Simon said, people follow the why you do it and not the what you do.  Then he spoke about the innovators and the late adapters using the following diagram: Where he brakes down your customers into groups, where the innovators pass your story along with the early adopters.  The 80/20 rule also can be adjusted according to this diagram: 1. The Innovators - 2.5% - your top VIPs 2. Early Adopters - 13.5% - 2nd level VIPs 3. Early Majority - 4

When it comes to conveying  your story to your clients you need to remember you are not the only one. When I started working in an online E-Gaming company our approach was not to engage clients more than twice a week. In the coming months we saw that the more we send the more clients come to our sites. This was 15 years ago and is true till today. The more you communicate with new content the more clients will visit your site.  In the world today your average customer receives five emails per hour. The competition is absolutely ridiculous. So if you want your customers to hear and notice you, you need to engage them often (i.e every day/two days). I know some of your clients won't like it so much. This is why most client communication platforms have a frequency option. Meaning the client can select how many emails/sms/automatic calls to receive on a weekly/monthly basis. Constant communication is really important to survive in the world today if your clients don't