In this post I will try to layout the most important terms you need to know before starting an online gaming business. GGR, NGR, KPI, ARPU, CPA, CR and CLV. Of course the most important thing is understanding your goal. What do you want from your clients? What should they do? During my years in many online companies our goal was to buy DEPOSITS (i.e get 10% for xxx deposit, and so on). These days the goal is for players to play on their money as much as they can. In order to understand your goal in nowadays online casinos. You will need to understand a few key terms: Gross Gaming Revenue (GGR) Gross Gaming Revenue (GGR) is the amount wagered minus the winnings returned to players, a true measure of the economic value of gambling. GGR is the figure used to determine what a casino or other gaming operation earns before expenses like salaries and taxes are paid. GGR is the equivalent of “sales” not “profit” . Net Gaming Revenue (NGR) Net Gaming Revenue (NGR) is defined as gross bets le
This blog will try and give you the full picture about online marketing. My name is Bob and in the past 20 years I've worked in the online business. Now is the time to give back what I got from many friends and colleagues during these years. I'm going to write about everything you need to know about bringing traffic to your site and retaining them. I hope you enjoy this blog