Before building something we need to understand what is the meaning of the term loyalty . Simple definition: Where an individual becomes accustomed to buying from you. Loyal customers will: - make regular /repeat purchases - purchase not one but many of your products/services - refer others (spread your story) Some people say that "in every old customer you will find a new customer waiting to be break out and spend more money with you!..." Value Pyramid Example: 1. Basic Value - Accurate billing, Prompt service 2. Expected Value - Delivery by 10 a.m on next business day (things to stay even with competition) 3. Unanticipated Value - first to provide online tracking, first to provide handled devices When it comes to loyalty and retaining customers I would say the following: "The more unanticipated value you provide a customer the deeper his loyalty to you" Don't forget the 80-20 rule: 80 percent of your revenue is being generated by 2
This blog will try and give you the full picture about online marketing. My name is Bob and in the past 20 years I've worked in the online business. Now is the time to give back what I got from many friends and colleagues during these years. I'm going to write about everything you need to know about bringing traffic to your site and retaining them. I hope you enjoy this blog