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Customer Life Cycle

Simple and easy way to understand your customer's road map (also known as customer's life cycle)



As you can see I separated the customer's life cycle to 4 stages. 
1. when he gets to your site
2. when he signs up
3. when he makes his first purchases (retention only starts after four* purchases)
4. retention stages 

* you can define different quantities and also change it to days/months of activity.

I just think you need to understand that most customers will purchase only once - twice with you. So you need to treat them differently and show them the way to become loyal high value customers!

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