Protecting your Brand or Killing it

If you are not protecting your brand you are probably killing it, this is what my boss always told me.

Before doing anything, writing a word, promoting a new discount, sending an email, sms or auto call think if it will hurt your brand's reputation or will it improve it. Its a yes or no answer, not more and not less.

A few points that make your brand look transparent and trustful:
1. Clear T&C - When you change them notify your customers
2. Clear signup flow
3. Stability of your site, minimum bugs on front end.
4. If your operation is paying out customers make it clear when they will get their money and PAY THEM
5. Welcome package - should be meaningful and simple
6. Clear T&C on every offer/deal/discount you promote
7. CAN-SPAM - I will write a post about this in the future.
8. Give your address and company name on emails and promotional material
9. Way to contact your brand (phone and email)
10. Online 24/7 support (or if you don't have 24/7 support tell your customers when can you be reached and when are expected to receive an answer to their inquire)

Remember that in order to protect your brand you need your employees to understand your vision. If you don't care they won't care, its that simple. Protecting or Killing your brand is up to you the CEO!

"The keys to brand success are self-definition, transparency, authenticity and accountability".

~ Simon Mainwaring

Comments

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