The big picture is all about what you do for every customer in his way to becoming active and loyal VIP (Loyal customer funnel/flow).
The following diagram show you the movement a customers needs to go in order to reach that goal.
In my previous post I spoke about stages in customer's life cycle, now I want to show you the big picture.
This diagram was built for an online gaming company
1. Every customer will come from an external campaign that will bring him to your site.
2. Then he will go through the signup process (could be 4 stages - will talk about it in a different post)
3. After that he goes into the conversion funnel - where the goal is to make him do his first purchase
4. FTD funnel is where our goal is to make the customer trust your software and make his next few deposits
5. Reactivate funnel - is where we try to activate customers that didn't purchase for a long time
6. Loyal customers flow - where you want most of your customers to be.
In the next series of posts I will explain about each and every funnel.
Have a good day.
The following diagram show you the movement a customers needs to go in order to reach that goal.
In my previous post I spoke about stages in customer's life cycle, now I want to show you the big picture.
This diagram was built for an online gaming company
1. Every customer will come from an external campaign that will bring him to your site.
2. Then he will go through the signup process (could be 4 stages - will talk about it in a different post)
3. After that he goes into the conversion funnel - where the goal is to make him do his first purchase
4. FTD funnel is where our goal is to make the customer trust your software and make his next few deposits
5. Reactivate funnel - is where we try to activate customers that didn't purchase for a long time
6. Loyal customers flow - where you want most of your customers to be.
In the next series of posts I will explain about each and every funnel.
Have a good day.
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