When it comes to conveying your story to your clients you need to remember you are not the only one. When I started working in an online E-Gaming company our approach was not to engage clients more than twice a week. In the coming months we saw that the more we send the more clients come to our sites. This was 15 years ago and is true till today. The more you communicate with new content the more clients will visit your site.
In the world today your average customer receives five emails per hour. The competition is absolutely ridiculous. So if you want your customers to hear and notice you, you need to engage them often (i.e every day/two days).
I know some of your clients won't like it so much. This is why most client communication platforms have a frequency option. Meaning the client can select how many emails/sms/automatic calls to receive on a weekly/monthly basis.
Constant communication is really important to survive in the world today if your clients don't hear from you they will just STOP coming.
To sum it up. Communicate on a daily basis EVERYWHERE (social media, emails, sms and so on) with your clients. New deals, new content, new games, updates and many more things you can tell them about.
Remember content is king but communication is the everything!
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