Skip to main content

Constant communication, what does it mean?

When it comes to conveying  your story to your clients you need to remember you are not the only one. When I started working in an online E-Gaming company our approach was not to engage clients more than twice a week. In the coming months we saw that the more we send the more clients come to our sites. This was 15 years ago and is true till today. The more you communicate with new content the more clients will visit your site. 

In the world today your average customer receives five emails per hour. The competition is absolutely ridiculous. So if you want your customers to hear and notice you, you need to engage them often (i.e every day/two days).

I know some of your clients won't like it so much. This is why most client communication platforms have a frequency option. Meaning the client can select how many emails/sms/automatic calls to receive on a weekly/monthly basis.

Constant communication is really important to survive in the world today if your clients don't hear from you they will just STOP coming.

To sum it up. Communicate on a daily basis EVERYWHERE (social media, emails, sms and so on) with your clients. New deals, new content, new games, updates and many more things you can tell them about. 

Remember content is king but communication is the everything! 


Labels:

Comments

Post a Comment

Popular posts from this blog

Terminology you should know before starting your online gaming company

In this post I will try to layout the most important terms you need to know before starting an online gaming business. GGR, NGR, KPI, ARPU, CPA, CR and CLV. Of course the most important thing is understanding your goal. What do you want from your clients? What should they do? During my years in many online companies our goal was to buy DEPOSITS (i.e get 10% for xxx deposit, and so on). These days the goal is for players to play on their money as much as they can. In order to understand your goal in nowadays online casinos. You will need to understand a few key terms: Gross Gaming Revenue (GGR) Gross Gaming Revenue (GGR) is the amount wagered minus the winnings returned to players, a true measure of the economic value of gambling. GGR is the figure used to determine what a casino or other gaming operation earns before expenses like salaries and taxes are paid. GGR is the equivalent of “sales” not “profit” . Net Gaming Revenue (NGR) Net Gaming Revenue (NGR) is defined as gross bets le...
Post a Comment
Read more

The innovators and the early adopters, can you spot them?

Before I start this post. I would like to thank TED talks for helping me enrich my world of marketing and more. One of the best talks I ever heard was made by  Simon Sinek  and was about how great leaders inspire action. In this post I would like to emphasis the change in my approach towards contacting customers and in which way to do it. Simon presented the following diagram: We need to talk to our customers from the inside to the outside. Conveying why we do things, how we do it and at last the what we do. As Simon said, people follow the why you do it and not the what you do.  Then he spoke about the innovators and the late adapters using the following diagram: Where he brakes down your customers into groups, where the innovators pass your story along with the early adopters.  The 80/20 rule also can be adjusted according to this diagram: 1. The Innovators - 2.5% - your top VIPs 2. Early Adopters - 13.5% - 2nd level VIPs 3....
Post a Comment
Read more

Building Customer Loyalty

Before building something we need to understand what is the meaning of the term loyalty . Simple definition: Where an individual becomes accustomed to buying from you. Loyal customers will: - make regular /repeat purchases - purchase not one but many of your products/services - refer others (spread your story) Some people say that "in every old customer you will find a new customer waiting to be break out and spend more money with you!..." Value Pyramid Example: 1. Basic Value - Accurate billing, Prompt service 2. Expected Value - Delivery by 10 a.m on next business day (things to stay even with competition) 3. Unanticipated Value - first to provide online tracking, first to provide handled devices When it comes to loyalty and retaining customers I would say the following: "The more unanticipated value you provide a customer the deeper his loyalty to you" Don't forget the 80-20 rule: 80 percent of your revenue is being generated by 2...
Post a Comment
Read more