The most important rule when you want to acquire new traffic is to match your capabilities/strengths with the affiliate's traffic. Meaning if you know how to treat customers from Australia go acquire clients from Australia. If you have only support in English don't buy traffic that doesn't understand English.
Don't mislead your customers on the very beginning (actually I would say never mislead them, but most important things is always start on the right foot).
I've seen companies promoting games that customers couldn't play. So why are you promoting these games? What are you trying to achieve? only good click to signup rate? What about where the money really counts, good conversion rate!
Most of your budget every month goes to acquiring new traffic so why not buy what you know you can CONVERT? The key to preventing over spending on this traffic is to be quick determining if the clients signing up with you are quality or not.
This is why I developed the Priority Potential RFM. This algorithm takes your own data and tells you on which customers you need to focus, which customers you need more of.
For example if you know that 80% of your German customers close their accounts on the first few days after purchasing for the first time, will it be wise to acquire traffic from Germany?
If your Australian customers lead by conversion rate and CLV will it be smart to invest more money acquiring more customers from Australia?
What I'm trying to say is: BE SMART WHEN YOU ACQUIRE NEW TRAFFIC do research, analyze your data, know your strong/weakness points and buy traffic according to that. NOT ACCORDING TO OUTSIDE COMPANIES THAT DON'T UNDERSTAND YOUR BUSINESS!
Don't forget you are acquiring traffic to grow your business not because its nice to have.
As we say RSG:
1. Ready (can you deal with customers from that market) - Analysis
2. Set (Test all the flows and communication methods you are going to treat these customers) - Testing
3. Go (Acquire customers from that Market) - Acquisition
Steve Jobs said it best: "If you really look closely, most overnight successes took a long time"
Don't mislead your customers on the very beginning (actually I would say never mislead them, but most important things is always start on the right foot).
I've seen companies promoting games that customers couldn't play. So why are you promoting these games? What are you trying to achieve? only good click to signup rate? What about where the money really counts, good conversion rate!
Most of your budget every month goes to acquiring new traffic so why not buy what you know you can CONVERT? The key to preventing over spending on this traffic is to be quick determining if the clients signing up with you are quality or not.
This is why I developed the Priority Potential RFM. This algorithm takes your own data and tells you on which customers you need to focus, which customers you need more of.
For example if you know that 80% of your German customers close their accounts on the first few days after purchasing for the first time, will it be wise to acquire traffic from Germany?
If your Australian customers lead by conversion rate and CLV will it be smart to invest more money acquiring more customers from Australia?
What I'm trying to say is: BE SMART WHEN YOU ACQUIRE NEW TRAFFIC do research, analyze your data, know your strong/weakness points and buy traffic according to that. NOT ACCORDING TO OUTSIDE COMPANIES THAT DON'T UNDERSTAND YOUR BUSINESS!
Don't forget you are acquiring traffic to grow your business not because its nice to have.
As we say RSG:
1. Ready (can you deal with customers from that market) - Analysis
2. Set (Test all the flows and communication methods you are going to treat these customers) - Testing
3. Go (Acquire customers from that Market) - Acquisition
Steve Jobs said it best: "If you really look closely, most overnight successes took a long time"
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