Skip to main content

Content Writer Template

When it comes to writing content you need to explain to your writers what you want from them. During these years I've developed a template that helped me convey my message to my writers in the best way.

You can download the template here.

Let's go over the sections in this template.
1. Intro section
The general information about the promotion. Who you are targeting, when do you need it and so on

2. Promotion flow
In this section I like to show my writers the big picture. It's important in my opinion to show them what is going on in all aspects of the promotion. When are things going out, why, where and more. The more specific you are the better content you will receive from them.

3. Promotion explanation
This is where you specify the what. What is going on in the promotion. How does it work, the structure of it. Who can claim it and what happens when he claims it. 

4. Terms and conditions
Specify the terms and condition for the promotion. It's important to say when the promotion begins and ends. How many times can be claimed by a customer and more.

5. What you need (popups, emails, etc...)
Also because we pay for each word you need to specify how many words you want for each material type you need.

The most important thing in a company is to communicate and be organize. I hope my template will help you reach that goal.

Comments

Popular posts from this blog

Signup process, how to do it right!

Every flow, campaign you do should have KPIs , but most of all it should have a purpose. When we work on the signup flow we need to understand that the purpose is 100% clients that start the signup flow will complete it. This means your signup flow should be KISS (keep it stupid/super simple). In the signup flow we usually need the basic information of a customer, like: 1. Full name 2. Email 3. Phone number 4. Birthday 5. Country 6. City 7. Zip Code 8. Gender An example of a signup flow: The above diagram describes a nice signup flow: 1. On the first step you fill in your email and password (could be separated into two steps) 2. Step 2 you will need to fill in your full details, in the meantime you will receive a confirmation email. 3. Step 3 you will need to verify your phone number The email confirmation step is not part of the signup process. This email should have only one purpose, confirming the customer's email. Don't make it long or explain abo

What the FUCK is churn rate?

What the fuck is churn rate and why is it so important for your company? Wikipedia  tells us: "Churn rate (sometimes called attrition rate), in its broadest sense, is a measure of the number of individuals or items moving out of a collective group over a specific period. It is one of two primary factors that determine the steady-state level of customers a business will support. The term is used in many contexts, but is most widely applied in business with respect to a contractual customer base. For instance, it is an important factor for any business with a subscriber-based service model, including mobile telephone networks and pay TV operators. The term is also used to refer to participant turnover in peer-to-peer networks. Churn rate is an important input into customer lifetime value modeling, and can be part of a simulator used to measure ROI using marketing mix modeling ." When you look at your churn rate you know how is your retention performing. How

Priority Potential RFM

After learning what is the RFM algorithm in my previous post . I would like to write today about my adjustments and improvements that helped me during these years as an online marketer. I call it the Priority Potential   RFM or just PPRFM . P - Priority (who to contact first) P - Potential (predicting lifetime value of a customer) R – Recency (most recent deposit) F – Frequency (how many times he deposited) M – Monetary (Lifetime Deposits) Please see attached diagram I did for an online gaming company: Remember we are not changing the RFM algorithm we are just adding two new add-ons. Priority - everything should work according to who do you want to contact first and why. Potential - In this section you put everything you think might influence a customer to buy your product or not. It can be various things so try to think what are the characteristics that differentiate your purchasing customers from your customers that still didn't buy from you and segment them