Skip to main content

Content Writer Template

When it comes to writing content you need to explain to your writers what you want from them. During these years I've developed a template that helped me convey my message to my writers in the best way.

You can download the template here.

Let's go over the sections in this template.
1. Intro section
The general information about the promotion. Who you are targeting, when do you need it and so on

2. Promotion flow
In this section I like to show my writers the big picture. It's important in my opinion to show them what is going on in all aspects of the promotion. When are things going out, why, where and more. The more specific you are the better content you will receive from them.

3. Promotion explanation
This is where you specify the what. What is going on in the promotion. How does it work, the structure of it. Who can claim it and what happens when he claims it. 

4. Terms and conditions
Specify the terms and condition for the promotion. It's important to say when the promotion begins and ends. How many times can be claimed by a customer and more.

5. What you need (popups, emails, etc...)
Also because we pay for each word you need to specify how many words you want for each material type you need.

The most important thing in a company is to communicate and be organize. I hope my template will help you reach that goal.

Labels:

Comments

Post a Comment

Popular posts from this blog

The innovators and the early adopters, can you spot them?

Before I start this post. I would like to thank TED talks for helping me enrich my world of marketing and more. One of the best talks I ever heard was made by  Simon Sinek  and was about how great leaders inspire action. In this post I would like to emphasis the change in my approach towards contacting customers and in which way to do it. Simon presented the following diagram: We need to talk to our customers from the inside to the outside. Conveying why we do things, how we do it and at last the what we do. As Simon said, people follow the why you do it and not the what you do.  Then he spoke about the innovators and the late adapters using the following diagram: Where he brakes down your customers into groups, where the innovators pass your story along with the early adopters.  The 80/20 rule also can be adjusted according to this diagram: 1. The Innovators - 2.5% - your top VIPs 2. Early Adopters - 13.5% - 2nd level VIPs 3....
Post a Comment
Read more

Meeting summary, how to make sure everything is working according to plan!

When it comes to meetings the most important thing in my opinion is how we implement what was decided. In order to do this right, we need to be organize and assign people with tasks but most important is to assign head of implementation - the person that makes sure everything is going according to plan (i.e Execution Manager or just EM). Every meeting that requires a follow up needs an EM. So what do we need in this Meeting Summary Template: 1. Project Name/Meeting Title 2. Date 3. Time 4. Attendees 5. Non-Attending Invites 6. Agenda Items (what we spoke about in the meeting) 7. Decisions Made 8. Issues Identified 9. Follow-up Action Items 10. Most important: EM You can download the template here
Post a Comment
Read more