Skip to main content

My Short Story

Hi, this is my first post. I would like to introduce myself to you all.

In the past 20 years I've worked in the online marketing. I was there when everything started.

This blog's purpose is to share with you all my understanding of how to do successful online marketing campaigns and how to retain your new and existing customers. In the world that everything is becoming more and more automatic, where AI is taking most of the focus we as marketers miss the why we do things.

I will try to guide and show you how I did things and how I managed to turn companies from $10K cash flow per month to $1 billion,

My moto in life is: "think before you act"

Hope you have an amazing experience.

Good luck,

Bob Tea



Comments

Post a Comment

Popular posts from this blog

RFM algorithm

Let's jump right into the stuff we only have two minutes :-). In this post I would like to write about the RFM algorithm. RFM analysis assigns value-scores to each customer on the basis of her past behavior. Using the quintile system explained above, at the most, 125 different scores (5x5x5) can be assigned. These cells differ in size from one another. A customer’s score can range from 555 being the highest, to 111 being the lowest. The best customers are in quintile 5 for each factor (555) that have purchased most recently, most frequently and have spent the most money. RFM provides a simple framework for quantifying customer behavior. For example, it is possible to infer that customer which has RFM score 155, has made a high number of purchases with high monetary values but not for a long time.  Something might have gone wrong with this customer, for example, he/she has most likely defected to a competitor's products and services or has found an alternate source and th...
Post a Comment
Read more

Terminology you should know before starting your online gaming company

In this post I will try to layout the most important terms you need to know before starting an online gaming business. GGR, NGR, KPI, ARPU, CPA, CR and CLV. Of course the most important thing is understanding your goal. What do you want from your clients? What should they do? During my years in many online companies our goal was to buy DEPOSITS (i.e get 10% for xxx deposit, and so on). These days the goal is for players to play on their money as much as they can. In order to understand your goal in nowadays online casinos. You will need to understand a few key terms: Gross Gaming Revenue (GGR) Gross Gaming Revenue (GGR) is the amount wagered minus the winnings returned to players, a true measure of the economic value of gambling. GGR is the figure used to determine what a casino or other gaming operation earns before expenses like salaries and taxes are paid. GGR is the equivalent of “sales” not “profit” . Net Gaming Revenue (NGR) Net Gaming Revenue (NGR) is defined as gross bets le...
Post a Comment
Read more

Customer Life Cycle

Simple and easy way to understand your customer's road map (also known as customer's life cycle) As you can see I separated the customer's life cycle to 4 stages.  1. when he gets to your site 2. when he signs up 3. when he makes his first purchases (retention only starts after four* purchases) 4. retention stages  * you can define different quantities and also change it to days/months of activity. I just think you need to understand that most customers will purchase only once - twice with you. So you need to treat them differently and show them the way to become loyal high value customers!
Post a Comment
Read more